Head of Product for Cetin International

About Cetin International:

Cetin International is an international infrastructure and technology company providing advanced telecommunications infrastructure, managed services, and digital solutions across Central and Eastern European markets (SK, HU, BG, RS).

As a key enabler of digital transformation for carriers, enterprises, and public sector clients, Cetin International operates at the intersection of infrastructure, connectivity, and next-generation services.

Head of Product is a senior leadership role responsible for shaping and executing the end-to-end product strategy across Cetin International's portfolio of telecommunications infrastructure and managed services. Reporting directly to the Chief Commercial Officer (or equivalent C-level), this role leads a team of Product Managers and owns the entire product lifecycle - from market intelligence and concept development through to commercial launch, performance optimization, and sunset.
The ideal candidate combines deep telco domain expertise, strategic vision, and strong people leadership skills, with a proven track record of growing B2B and/or wholesale product portfolios in international markets.

Key Responsibilities:

Product Strategy & Vision:

• Defining and driving the multi-year product roadmap for Cetin International's portfolio, including infrastructure services (dark fibre, co-location, backhaul), managed connectivity (SD-WAN, MPLS, Private 5G), IoT, and cloud-enabled services
• Translating corporate strategy and market intelligence into actionable product initiatives aligned with revenue, margin, and market share objectives
• Prioritizing the product portfolio based on customer value, competitive positioning, and strategic fit across all active markets

Team Leadership & Development:

• Building, mentoring, and leading a high-performing, cross-market team of Product Managers
• Setting clear objectives, KPIs, and career development paths for direct reports
• Fostering a culture of customer-centricity, data-driven decision-making, and continuous innovation within the product organization

Market & Customer Intelligence:

• Overseeing ongoing competitive benchmarking, market analysis, and trend monitoring across CEE markets (5G infrastructure sharing, open RAN, neutral host models, edge computing, etc.)
• Working closely with Sales, Key Account Management, and Customer Success teams to synthesize customer insights and translate them into product requirements
• Engaging directly with strategic customers and partners to validate product concepts and gather feedback

Go-to-Market & Commercialization:

• Owning pricing strategies, business models, and commercial structures for the full product portfolio (e.g., capacity-based pricing, subscription bundles, SLA tiers)
• Collaborating with Marketing, Sales Engineering, and Legal to develop compelling go-to-market materials, propositions, and sales enablement assets
• Leading product launches across multiple markets, ensuring alignment with local regulatory and commercial requirements

Cross-functional Collaboration:

• Acting as the primary bridge between technical teams (Network Engineering, IT, Operations) and commercial functions (Sales, Finance, Marketing, Legal)
• Driving alignment with the Cetin Group product organization and parent company initiatives where relevant
• Representing the product function in executive forums, board presentations, and external industry events

Financial & Performance Management:

• Owning the P&L accountability for the product portfolio, including revenue forecasting, budget management, and profitability tracking
• Defining and monitoring product KPIs (revenue growth, ARPU, churn, NPS, time-to-market, adoption rates)
• Identifying opportunities for product rationalization, portfolio simplification, and cost optimization

Required Qualifications & Experience:

• University degree in Telecommunications, IT, Business, Economics, or a related field; MBA or equivalent postgraduate qualification is an advantage
• Minimum 5 years of experience in product management or product leadership roles in the telecommunications or technology sector, with at least 3 years of leadership/managerial capacity
• Deep understanding of telecommunications products and infrastructure — including mobile networks (4G/5G), fixed broadband, fibre infrastructure, SD-WAN, private networks, IoT, and wholesale/B2B services
• Demonstrated experience working across multiple CEE or European markets, with an understanding of regional regulatory environments and market dynamics
• Strong experience with pricing strategies, business case development, and P&L management
• Proven ability to lead, inspire, and develop cross-functional, multicultural teams in a matrixed organisation
• Analytical Mindset: Ability to translate complex data sets, market research, and financial models into clear strategic decisions
• Excellent written and verbal communication skills; comfortable presenting to C-suite and board-level audiences
• Fluent English required

What we offer:

• • Open working space and flexible working hours
  • Training and development programs
  • 25 days paid holiday leave per annum
  • Laptop, mobile phone and tariff package in line with company policy
  • Health package
  • Recreation or health program
  • Participation in annual bonus system
  • Opportunity to grow professionally and develop new skills
  • Dynamic work environment with supportive colleagues
  • Involvement in impactful projects

 
Only short-listed candidates will be contacted