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Date:  31 Aug 2026
Company: 
Location: 

Sofia, BG

Customer Lifecycle Management Expert

Whether you’re just starting out or bringing years of experience, at Yettel we believe the right role isn’t just about responsibilities - it’s about growth, impact, and being part of something meaningful.
Take a look - this might be the opportunity you've been waiting for!

The impact you’ll make:

As a Customer Lifecycle Management (CLM) Expert, you will be the driving force behind building deep customer insights and intelligence. By analyzing behavior and market trends, your work will directly shape our campaigns and strategic decisions, ensuring Yettel remains competitive and deeply connected to our customers' needs.

What you’ll do:

  • Analyze and structure diverse data sources to build a solid foundation for customer lifetime management strategic planning.

  • Own and develop the use case roadmap (e.g., retention), generating fresh campaign ideas and driving pilot initiatives across multiple channels.

  • Design and plan campaigns from end to end—defining customer segments, triggers, channels, and ambitious performance targets.

  • Draft robust proposals and financial evaluations (P&L) for new initiatives aligned with our core business objectives.

  • Monitor and evaluate the performance of active campaigns, proposing swift optimizations to maximize results.

  • Prioritize the campaign backlog into an actionable roadmap based on technical feasibility, business readiness, and profitability potential.

  • Collaborate cross-functionally to support business units, improving CLM capabilities and maintaining a strong feedback loop on execution.

We expect from you:

  • Proven hands-on experience in Marketing, Sales, or Business Analysis (experience in the telecommunications sector is a major plus).

  • A solid track record of successfully managing and delivering projects or initiatives in a relevant business area.

  • Strong analytical and practical skills with a demonstrated ability to work with and extract meaningful insights from large datasets.

  • Professional fluency in English (both written and verbal) and daily proficiency with MS Office tools.

  • An active, solution-oriented mindset - proactive, flexible, and comfortable collaborating with different teams in a fast-paced environment.

Bonus points if you have:

  • In-depth knowledge of the telecommunications industry and its current trends.

  • A strong ability to collaborate cross-functionally under pressure and adapt quickly to change.

What’s in it for you:

Financial & Time-Off Perks
• 21 days paid leave (your birthday too!)
• +4 bonus days if you use all your time off
• 1-month sabbatical every 5 years
• Annual performance bonus
• Monthly food & gift vouchers
• Travel allowance

Mobile & Tech Goodies
• Unlimited mobile & internet
• Exclusive discounts on devices and accessories

Health & Wellbeing
• Premium health insurance
• Wellbeing support: in-house psychologist, office sports, expert talks
• Discounted Multisport or CoolFit cards

Growth & Learning
• Access to top online learning platforms
• Supportive team and manager
• Your ideas shape what we build

Purpose & Culture
• Do work that matters — real products, real impact
• Strong commitment to sustainability and social responsibility

A tip from us:

• AI is great, but this part is all you! We encourage AI at work, but for your application we’d love to hear your own thoughts, experiences and motivation.
• You don’t need to tick every box - if this role excites you, go for it! We value potential over perfection.

Join Yettel by sending us your updated CV today.
We will contact only the candidates selected to proceed to the next stage.
All applications will be processed in strict confidentiality and according to applicable data protection laws.

Apply now »