Digitial Analyst Specialist

We are Yettel!

Yettel is a part of e&PPF Telecom Group, a partnership between PPF Group and Emirates Telecommunication Group (e&) focused on delivering superior telecom and digital experience to customers across Central and Eastern Europe.
 
In Bulgaria, Yettel connects over 3 million users to people, devices and businesses. The company has more than 180 stores and its mobile network covers over 99% of the country's population.   In its more than 20-year history, the company has established itself as a pioneer in mobile networking, a proven partner to people in the world of technology, a responsible employer of more than 1,900 employees, and a telecom with a constant commitment to sustainability.

Role Overview:

In this role, you’ll collaborate closely with marketing, e-commerce, development teams, and external agencies to ensure our digital touchpoints are measurable, optimized, and continuously improving. You’ll be the go-to person for Google Tag Manager and Analytics architecture, enabling data-driven decision-making and campaign success.

Your responsibilities will be:

• Design and implement scalable tagging strategies for websites and mobile apps using GTM
• Own and manage the GA4 & GTM setup, ensuring accurate tracking across platforms and devices
• Monitor and maintain tag health—identify, troubleshoot, and resolve configuration issues
• Collaborate with developers to create custom tracking events using JavaScript
• Deliver actionable insights through standardized and ad hoc reports to digital and business stakeholders
• Partner with internal teams and agencies to align analytics strategy with campaign goals
• Continually improve data accuracy, structure, and scalability
• Contribute to optimization efforts by identifying trends and growth opportunities from data

We expect from you:

• Hands-on experience with GA4 and GTM – You’ve worked directly in GA360/GA4 and GTM for at least 2 years, and know your way around custom events, tags, and triggers.
• Proficiency in JavaScript and HTML – You can confidently implement and troubleshoot tags with basic coding skills.
• Analytical mindset – You’re comfortable working with large datasets and uncovering patterns, insights, and opportunities for improvement.
• Detail-oriented – You spot inconsistencies in data and love fine-tuning processes until everything aligns perfectly.
• Strong communicator – You can translate complex technical concepts into clear business insights, in both written and verbal English.
• Team player with a proactive approach – You thrive in cross-functional teams, take initiative, and always look for ways to improve processes.
• Organized and solution-focused – You manage your time well, plan ahead, and love solving challenges with structure and creativity.
• Flexible and adaptable – You’re open to change, can shift priorities, and respond quickly to business needs.
• Excel proficiency – You’re comfortable using formulas and functions to manipulate and analyze data effectively.
• Certified in GA/GTM (nice to have) – Not required, but a strong bonus if you are officially certified.

Benefits:

• Positive workplace culture where you would receive all the support you need from your peers and managers in order to achieve your personal and team goals
• Annual bonus based on your personal performance
• Preferential prices for mobile devices and accessories
• Unlimited mobile services and mobile internet
• Flexible working hours
• Monthly food and gift vouchers
• Transportation allowance
• Additional health insurance

A Tip from Us:

AI is great, but this part is all you! We encourage AI at work, but for your application, we’d love to hear your own thoughts, experiences, and motivation.

You don’t need to tick every box! If this role excites you, go for it! We value potential over perfection.

Join Yettel now by sending us your up-to-date CV. 

Only shortlisted applicants will be contacted with information about next steps of our selection process.

Applicants are treated with strict confidentiality following the applicable personal data protection legislation.