Digitial Analytics Expert

We are Yettel!

Yettel is a part of e&PPF Telecom Group, a partnership between PPF Group and Emirates Telecommunication Group (e&) focused on delivering superior telecom and digital experience to customers across Central and Eastern Europe.
 
In Bulgaria, Yettel connects over 3 million users to people, devices and businesses. The company has more than 180 stores and its mobile network covers over 99% of the country's population.   In its more than 20-year history, the company has established itself as a pioneer in mobile networking, a proven partner to people in the world of technology, a responsible employer of more than 1,900 employees, and a telecom with a constant commitment to sustainability.

Role Overview:

As a Digitial Analytics Expert, you will be responsible for measuring the success of digital customer journeys against business KPIs while monitoring external factors. This involves regular data collection, research, and reporting to product owners, requiring a critical thinking and data-driven mindset.

Your responsibilities will be:

• Prepare regular reports, dashboards, and presentations to summarize key findings, trends, and actionable insights for stakeholders.
• Collaborate with web, digital marketing, app teams, and performance agencies to ensure accurate measurement across digital experiences.
• Work closely with Google Analytics and Google Tag Manager analysts to optimize the web and app analytics architecture.
• Lead the design and execution of A/B or multivariant tests to improve customer journey effectiveness.
• Provide data-driven recommendations to enhance content strategy, UX/UI, and digital customer experiences.
• Define an optimal tagging strategy with stakeholders to meet business goals and advise on tracking tools like AppFlyer and Kochava.
• Ensure the integrity of the tagging ecosystem by monitoring and improving its accuracy.
• Monitor competitors and global leaders to drive internal knowledge and initiate tests for continuous improvement.
• Conduct market and product research to identify trends, opportunities, and best practices

We expect from you:

• Data Analytics Expertise – 3+ years of experience with BigQuery, Looker, GA4, Google Tag Manager (JavaScript events & triggers). GA/G4, GTM certification is a plus.
• Technical Skills – Proficiency in HTML, JavaScript, SQL, Python, and advanced Excel usage.
• Strategic Insight – Ability to analyze complex data sets and optimize customer journeys with data-driven recommendations.
• Problem-Solving Mindset – Detail-oriented with strong troubleshooting, debugging, and process improvement skills.
• Collaboration & Communication – Strong teamwork and stakeholder engagement skills, with fluency in English (verbal & written).
• Adaptability – Ability to prioritize, multitask, and thrive in a fast-changing environment.

Benefits:

• Positive workplace culture where you would receive all the support you need from your peers and managers in order to achieve your personal and team goals
• Annual bonus based on your personal performance
• Preferential prices for mobile devices and accessories
• Unlimited mobile services and mobile internet
• Flexible working hours
• Monthly food and gift vouchers
• Transportation allowance
• Additional health insurance

Challenge yourself! Discover new opportunities!

Join Yettel now by sending us your up-to-date CV. 
Only shortlisted applicants will be contacted with information about next steps of our selection process.
Applicants are treated with strict confidentiality following the applicable personal data protection legislation.