Digital Marketing Performance Expert

Yettel Bank is hiring! We are looking for a smart Digital Marketing Performance Expert to be a part of our Digital Marketing team. As a Digital Marketing Performance Expert you will play a important role in planning, executing, optimizing, and reporting on Yettel Bank digital acquisition campaigns, with full in-house ownership.

WHY WORK WITH US?

• Flexible working location [office and home]
• Competitive compensation
• Health package
• In-house medical care (ambulance only for employees)
• Mobile phone and tariff package
• Cutting edge solutions and technologies
• Small, friendly, and self-organizing team
• Participation in annual bonus system
• Recreation or health program
• Oryx roadside assistance and Oryx help at home

IMPACT YOU WILL MAKE WITHIN THIS ROLE:

• Planning, managing, and optimizing performance campaigns, primarily lead generation and app download campaigns, as well as other acquisition, brand, and lifecycle campaigns, with the core objective of driving user and revenue growth.
• Managing budgets allocated to campaign-based or ongoing activities.
• Working with management and analytics tools required for digital marketing channels, from website and app to social media (Meta Business, Google GA4, SEMrush, Ahrefs, Looker Studio, Firebase, etc.).
• Independently managing digital media buying activities.
• Responsibility for campaign and channel tracking (via GA4, GTM, UTM models, etc.).
• Technical collaboration with internal teams, including connecting different types of reports.
• Proposing new performance marketing channels.
• Participating in the creative process to achieve better performance results.
• Optimization of all channels, especially landing pages (basic knowledge of SEO and LLMs).
• Regular reporting (daily, weekly, monthly)

 FOR THE GOOD START YOU WILL NEED:

• Minimum of 5 years of experience in performance marketing, preferably in e-commerce or fintech.
• Independent campaign management experience.
• Google Ads, Meta Ads, GA4, GTM, and other Google platforms (Google Trends, etc.).
• Tracking, attribution, and analytics.
• Excellent English verbal, written, and communication skills.

 THE HIRING PROCESS:

• You read the ad.
• You’re intrigued and want to meet us [apply, email, call, shout].
• We send you a meeting invite, to have a chat about your area of expertise, and what keeps you going [includes practical problem solving].
• You come, meet the team and confirm all we say is true.
• You enjoy working with us so much, you tell everyone how amazing your life has become [very much optional, but, as you will find – rarely avoidable].

THE ADVICE:

Do not ignore this opportunity.

You may be happy with your current job. But – the happier, the better. Right?

Worst-case scenario: You will realize everything we say is true, and we are a match made in heaven.

So, don’t feel obliged to accept our offer. But don’t overthink it. And don’t fear the change.

Sometimes you must move on, and we encourage you to.