Consumer Marketing Specialist

We are Yettel!
Yettel is a part of e&PPF Telecom Group, a partnership between PPF Group and Emirates Telecommunication Group (e&) focused on delivering superior telecom and digital experience to customers across Central and Eastern Europe, that connects over 3 million customers to people, devices and businesses.

We are a company that wants to discover, develop and invest in technology to serve people in the most useful and effective way for them. We want to create the future together with you. That's why we at Yettel are ready to discover and develop your talent and unique skills as we change the world together.

Role Overview:

As a Consumer Marketing Specialist, you will play an active role in developing and executing strategic marketing initiatives to enhance business performance across Consumer Post-paid, Prepaid, and Large Screen segments, focusing on the Prepaid segment. Your role combines market analysis, project coordination, and cross-functional collaboration, ensuring the seamless execution of marketing projects.

Your Responsibilities Will Be:

• Support and drive key marketing initiatives to achieve business objectives, including revenue growth, customer retention, and operational efficiency.
• Assist in managing consumer segment products and services, including postpaid, prepaid, and roaming offerings.
• Coordinate a cross-functional team to deliver end-to-end campaigns and projects from conception through market launch and transition into meaningful processes.
• Conduct competitive analysis and provide actionable recommendations for strategic improvements.
• Optimize customer journeys and internal business processes to improve user experience and marketing efficiency.
• Collaborate on generating innovative ideas that help strengthen products and services propositions in line with commercial strategy.
• Prepare and deliver presentations for top management on proposed changes for the respective consumer segments.
• Prepare and manage campaign briefs, ensuring alignment with internal teams (MarComm, Legal, Product, and Sales).

We expect from you:

• Industry Insight: Proven expertise in Marketing, Sales, or analysis, showcasing a deep understanding of industry trends and practices.
• Analytical Thinking – Ability to interpret data, market trends, and customer insights to support decision-making.
• Project Coordination Skills – Experience in managing multiple marketing projects and ensuring timely execution.
• Collaboration & Communication – Ability to work effectively with cross-functional
• Content Creation Capability: Strong ability to craft compelling marketing content that resonates with diverse audiences.
• Digital Platform Expertise: Proficient in leveraging digital channels and tools to amplify consumer engagement.
• Results-Oriented Approach: Self-driven, proactive mindset with a focus on achieving key performance indicators (KPIs).
• Fluent in English and Bulgarian: Strong verbal and written communication skills.
• Tech Savvy: Advanced proficiency in MS Office package, leveraging technology to enhance productivity and deliver high-quality work.
• Experience: 2 years in a similar marketing role.
   

Benefits:

• Positive workplace culture where you would receive all the support you need from your peers and managers in order to achieve your personal and team goals
• Annual bonus based on your personal performance
• Preferential prices for mobile devices and accessories
• Unlimited mobile services and mobile internet
• Flexible working hours
• Monthly food and gift vouchers
• Transportation allowance
• Additional health insurance

Join Yettel now by sending us your up-to-date CV. 

Only shortlisted applicants will be contacted with information about next steps of our selection process.

Applicants are treated with strict confidentiality following the applicable personal data protection legislation.