Consumer Marketing and Products Expert

We are Yettel!

Yettel is a part of e&PPF Telecom Group, a partnership between PPF Group and Emirates Telecommunication Group (e&) focused on delivering superior telecom and digital experience to customers across Central and Eastern Europe.
 
In Bulgaria, Yettel connects over 3 million users to people, devices and businesses. The company has more than 180 stores and its mobile network covers over 99% of the country's population.  
In its more than 20-year history, the company has established itself as a pioneer in mobile networking, a proven partner to people in the world of technology, a responsible employer of more than 1,900 employees, and a telecom with a constant commitment to sustainability.
 
We want to create the future together with you. That's why we at Yettel are ready to discover and develop your talent and unique skills as we change the world together.

Role Overview:
The Consumer Marketing Expert will actively lead and manage strategic marketing initiatives to enhance performance across Consumer Post-paid, Prepaid, and Large Screen segments. The role bridges expert-level knowledge with coordination responsibilities, ensuring optimal execution of marketing projects and initiatives. You will oversee end-to-end customer lifecycle activities, foster team collaboration, and act as a central point of contact for cross-functional efforts.

Your Responsibilities Will Be:

• Lead strategic marketing initiatives for consumer segments to achieve key performance indicators (KPIs), including revenue, customer retention, and operational efficiency.
• Develop innovative propositions based on customer insights and market analysis, creating detailed business cases and P&L statements.
• Collaborate with the Pricing Team to define tariff and handset propositions tailored to consumer needs and competitive positioning.
• Support the development and execution of digital services and campaigns, enhancing adoption and customer experience.
• Coordinate the design and implementation of customer journeys and business processes, ensuring seamless end-to-end experiences.
• Serve as a key liaison for long-term programs requiring leadership, ensuring alignment with organizational goals.
• Oversee competitive analysis and prepare actionable recommendations for strategic improvements.
• Organize and lead training for internal teams on new product offerings and services.
• Prepare comprehensive campaign briefs and ensure alignment with MarComm, Legal, and other relevant divisions.
• Act as the primary representative for roaming business activities, ensuring compliance with regulations and fostering effective partner communication.

We Expect From You:

• Analytical Mastery: Exceptional skills in interpreting data and market trends to drive informed decisions.
• Digital Platform Expertise: Proficient in leveraging digital channels and tools to amplify consumer engagement.
• Content Creation Capability: Strong ability to craft compelling marketing content that resonates with diverse audiences.
• Self-Driven Initiative: Demonstrated ability to independently coordinate and deliver complex projects across multiple functions.
• Tech-Savvy Proficiency: Expertise in MS Office and familiarity with content management systems.
• Strategic Vision: A proactive mindset to identify opportunities and develop innovative solutions.
• Bilingual Communication: Excellent command of English and Bulgarian, both written and verbal, to ensure high-quality communication.
• Integrity and Resilience: Strong work ethic and ability to thrive in a dynamic and high-pressure environment.
• Adaptability Champion: Flexibility to adapt to evolving business needs and priorities.
• Collaborative Expertise: Strong interpersonal skills to effectively engage and align with diverse teams and stakeholders.
• Previous Experience: 3 years plus of experience in a similar position

Benefits:

• Positive workplace culture where you would receive all the support you need from your peers and managers in order to achieve your personal and team goals;
• Annual bonus based on your personal performance;
• Preferential prices for mobile devices and accessories;
• Unlimited mobile services and mobile internet;
• Flexible working hours;
• Monthly food vouchers;
• Additional health insurance;

 
Challenge yourself! Discover new opportunities!

Join Yettel now by sending us your up-to-date CV. 

Only shortlisted applicants will be contacted with information about next steps of our selection process.

Applicants are treated with strict confidentiality following the applicable personal data protection legislation.