Consumer Marketing and Products Expert

Whether you’re just starting out or bringing years of experience, at Yettel we believe the right role isn’t just about responsibilities — it’s about growth, impact, and being part of something meaningful.

Take a look — this might be the opportunity you've been waiting for!

The impact you’ll make:
As a Consumer Marketing and Products Expert, you will take the lead in driving strategic marketing initiatives across Consumer Post-paid, Prepaid, and Large Screen segments. Your role is a mix of strategy, execution, and cross-functional collaboration—ensuring that marketing projects deliver real impact. From customer journey optimization to competitive analysis, you’ll be at the forefront of creating innovative marketing solutions that engage and retain customers.

What you’ll do:

• Lead strategic marketing initiatives for consumer segments to achieve key performance indicators (KPIs), including revenue, customer retention, and operational efficiency.
• Develop innovative propositions based on customer insights and market analysis, creating detailed business cases and P&L statements.
• Collaborate with the Pricing Team to define tariff and handset propositions tailored to consumer needs and competitive positioning.
• Support the development and execution of digital services and campaigns, enhancing adoption and customer experience.
• Coordinate the design and implementation of customer journeys and business processes, ensuring seamless end-to-end experiences.
• Serve as a key liaison for long-term programs requiring leadership, ensuring alignment with organizational goals.
• Oversee competitive analysis and prepare actionable recommendations for strategic improvements.
• Organize and lead training for internal teams on new product offerings and services.
• Prepare comprehensive campaign briefs and ensure alignment with MarComm, Legal, and other relevant divisions.
• Act as the primary representative for roaming business activities, ensuring compliance with regulations and fostering effective partner communication.

To thrive in this role, you’ll need: 

• Analytical Mastery: Exceptional skills in interpreting data and market trends to drive informed decisions.
• Digital Platform Expertise: Proficient in leveraging digital channels and tools to amplify consumer engagement.
• Content Creation Capability: Strong ability to craft compelling marketing content that resonates with diverse audiences.
• Self-Driven Initiative: Demonstrated ability to independently coordinate and deliver complex projects across multiple functions.
• Tech-Savvy Proficiency: Expertise in MS Office and familiarity with content management systems.
• Strategic Vision: A proactive mindset to identify opportunities and develop innovative solutions.
• Bilingual Communication: Excellent command of English and Bulgarian, both written and verbal, to ensure high-quality communication.
• Integrity and Resilience: Strong work ethic and ability to thrive in a dynamic and high-pressure environment.
• Adaptability Champion: Flexibility to adapt to evolving business needs and priorities.
• Collaborative Expertise: Strong interpersonal skills to effectively engage and align with diverse teams and stakeholders.

What’s in It for you:

Financial & Time-Off Perks

• 25 days of paid leave (birthday included!)
• +4 bonus days if you use all your time off
• 1-month sabbatical every 5 years
• Annual bonus based on performance
• Food & gift vouchers every month
• Travel allowance

Mobile & Tech Goodies

• Unlimited mobile & internet
• Exclusive discounts on devices and accessories

Health & Wellbeing

• Premium health insurance
• Wellbeing support: in-house psychologist, sports at the office, expert talks
• Discounted Multisport or Coolfit cards

Growth & Learning

• Top online learning platform access
• Supportive team and manager
• Your ideas shape what we build

Purpose & Culture

• Do work that matters — we create real impact
• We're serious about sustainability and social responsibility

A Tip from Us:

• AI is great, but this part is all you! We encourage AI at work, but for your application, we’d love to hear your own thoughts, experiences, and motivation.
• You don’t need to tick every box! If this role excites you, go for it! We value potential over perfecton.

Join Yettel now by sending us your up-to-date CV. 

Only shortlisted applicants will be contacted with information about next steps of our selection process.

Applicants are treated with strict confidentiality following the applicable personal data protection legislation.