Sofia, BG
Marketing Specialist
Whether you’re just starting out or bringing years of experience, at Yettel we believe the right role isn’t just about responsibilities - it’s about growth, impact, and being part of something meaningful.
Take a look - this might be the opportunity you've been waiting for!
The impact you’ll make:
We are looking for a Marketing Specialist –TV & FWA Services to join our team and support the planning and execution of marketing initiatives related to Yettel’s TV and Fixed Wireless Access portfolio. In this role, you will contribute to the successful launch of campaigns, coordinate activities across multiple teams and channels, and help ensure consistent communication and visibility of our fixed services.
You will work closely with internal stakeholders and support the development of products, campaigns, and customer journeys that strengthen Yettel’s position in the market and enhance the overall customer experience.
What you’ll do:
- Support the planning, coordination, and execution of marketing campaigns for Yettel’s TV and Fixed Wireless Access (FWA) services.
- Assist in the launch of national campaigns and promotional initiatives aimed at increasing awareness, acquisition, and visibility of the fixed services portfolio.
- Coordinate campaign implementation across multiple customer touchpoints, including digital, retail, and web channels.
- Collaborate with internal teams such as Marcom, Digital, Sales, PR, CVM, and Customer Care to ensure smooth campaign delivery and consistent communication.
- Support the development and commercialization of TV and FWA products, tariff plans, add-on services, and promotional offers.
- Contribute to portfolio optimization through competitor monitoring, offer updates, pricing proposals, and customer experience improvements.
- Prepare briefs and coordinate the creation of promotional materials such as web content, catalogues, banners, and other campaign assets.
- Ensure timely and accurate updates of TV and FWA-related content across websites and other customer-facing channels.
- Monitor campaign execution and support reporting, tracking, and administrative tasks related to ongoing marketing activities.
To thrive in this role, you’ll need:
- Marketing Campaign Coordination: Ability to support and coordinate marketing campaigns across multiple channels such as digital, retail, and web, ensuring smooth execution and alignment between teams.
- Cross-Functional Collaboration: Strong ability to work effectively with different stakeholders including Marketing Communications, Digital, Sales, PR, CVM, and Customer Care.
- Product & Offer Understanding: Ability to support the development, positioning, and commercialization of products, tariff plans, add-on services, and promotional offers.
- Portfolio & Market Awareness: Interest in monitoring market trends, competitor activities, and customer needs to support portfolio improvements and campaign initiatives.
- Content & Communication Coordination: Ability to prepare briefs and coordinate the creation of marketing assets such as web content, catalogues, banners, and other communication materials.
- Attention to Detail: Strong focus on accuracy and consistency when managing campaign materials, website content, and customer-facing communications.
- Organizational Skills: Ability to manage multiple tasks, priorities, and deadlines in a dynamic environment.
- MS Office Skills: Strong working knowledge of MS Office, particularly Excel and PowerPoint, used for campaign tracking, reporting, and presentations.
- English Communication: Ability to communicate effectively in English in a professional environment.
What’s in It for you:
Financial & Time-Off Perks
- 21 days of paid leave (birthday included!)
- +4 bonus days if you use all your time off
- 1-month sabbatical every 5 years
- Annual bonus based on performance
- Food & gift vouchers every month
- Travel allowance
Mobile & Tech Goodies
- Unlimited mobile & internet
- Exclusive discounts on devices and accessories
Health & Wellbeing
- Premium health insurance
- Wellbeing support: in-house psychologist, sports at the office, expert talks
- Discounted Multisport or Coolfit cards
Growth & Learning
- Top online learning platform access
- Supportive team and manager
- Your ideas shape what we build
Purpose & Culture
- Do work that matters — we create real impact
- We're serious about sustainability and social responsibility
A Tip from Us:
AI is great, but this part is all you! We encourage AI at work, but for your application, we’d love to hear your own thoughts, experiences, and motivation.
You don’t need to tick every box! If this role excites you, go for it! We value potential over perfection.
Join Yettel now by sending us your up-to-date CV.
Only shortlisted applicants will be contacted with information about next steps of our selection process.
Applicants are treated with strict confidentiality following the applicable personal data protection legislation.