Mobile Product Marketing Specialist

Whether you’re just starting out or bringing years of experience, at Yettel we believe the right role isn’t just about responsibilities — it’s about growth, impact, and being part of something meaningful.

Take a look — this might be the opportunity you've been waiting for!

The impact you’ll make: 
The Consumer Marketing Specialist will actively lead and manage strategic marketing initiatives to enhance performance across Consumer Post-paid, Prepaid, and Large Screen segments. The role bridges expert-level knowledge with coordination responsibilities, ensuring optimal execution of marketing projects and initiatives. You will oversee end-to-end customer lifecycle activities, foster team collaboration, and act as a central point of contact for cross-functional efforts.

What you’ll do: 

• Lead strategic marketing initiatives for consumer segments to achieve key performance indicators (KPIs), including revenue, customer retention, and operational efficiency.
• Develop innovative propositions based on customer insights and market analysis, creating detailed business cases and P&L statements.
• Collaborate with the Pricing Team to define tariff and handset propositions tailored to consumer needs and competitive positioning.
• Support the development and execution of digital services and campaigns, enhancing adoption and customer experience.
• Coordinate the design and implementation of customer journeys and business processes, ensuring seamless end-to-end experiences.
• Serve as a key liaison for long-term programs requiring leadership, ensuring alignment with organizational goals.
• Oversee competitive analysis and prepare actionable recommendations for strategic improvements.
• Organize and lead training for internal teams on new product offerings and services.
• Prepare comprehensive campaign briefs and ensure alignment with MarComm, Legal, and other relevant divisions.
• Act as the primary representative for roaming business activities, ensuring compliance with regulations and fostering effective partner communication.

To thrive in this role, you’ll need: 

• Analytical Mastery: Exceptional skills in interpreting data and market trends to drive informed decisions.
• Digital Platform Expertise: Proficient in leveraging digital channels and tools to amplify consumer engagement.
• Content Creation Capability: Strong ability to craft compelling marketing content that resonates with diverse audiences.
• Self-Driven Initiative: Demonstrated ability to independently coordinate and deliver complex projects across multiple functions.
• Tech-Savvy Proficiency: Expertise in MS Office and familiarity with content management systems.
• Strategic Vision: A proactive mindset to identify opportunities and develop innovative solutions.
• Bilingual Communication: Excellent command of English and Bulgarian, both written and verbal, to ensure high-quality communication.
• Integrity and Resilience: Strong work ethic and ability to thrive in a dynamic and high-pressure environment.
• Adaptability Champion: Flexibility to adapt to evolving business needs and priorities.
• Collaborative Expertise: Strong interpersonal skills to effectively engage and align with diverse teams and stakeholders.
• Previous Experience: 3 years plus of experience in a similar position

What’s in It for you:

Financial & Time-Off Perks

• 21 days of paid leave (birthday included!)
• +4 bonus days if you use all your time off
• 1-month sabbatical every 5 years
• Annual bonus based on performance
• Food & gift vouchers every month
• Travel allowance

Mobile & Tech Goodies

• Unlimited mobile & internet
• Exclusive discounts on devices and accessories

Health & Wellbeing

• Premium health insurance
• Wellbeing support: in-house psychologist, sports at the office, expert talks
• Discounted Multisport or Coolfit cards

Growth & Learning

• Top online learning platform access
• Supportive team and manager
• Your ideas shape what we build

Purpose & Culture

• Do work that matters — we create real impact
• We're serious about sustainability and social responsibility

A Tip from Us:

• AI is great, but this part is all you! We encourage AI at work, but for your application, we’d love to hear your own thoughts, experiences, and motivation.
• You don’t need to tick every box! If this role excites you, go for it! We value potential over perfection. 

Join Yettel now by sending us your up-to-date CV. 

Only shortlisted applicants will be contacted with information about next steps of our selection process.

Applicants are treated with strict confidentiality following the applicable personal data protection legislation